Little Kids® Inc. was founded in 1989 by toy industry leader and former Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, novelty, sports and activity toys. Consumers recognize Little Kids toys for their high quality, value and durability that promote thoughtful and creative play. Little Kids brands include a line built upon No-Spill Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler toy. Other Little Kids brands include My First Bubbles®, Junk Ball® Sports, Crunch Art® and Press Dough™ food activity toys. Little Kids licensed toy portfolio includes Nickelodeon and Jelly Belly bubble and novelty toys. Little Kids is privately owned enterprise headquartered in Seekonk, MA.